Going beyond the mere goal of ‘Profit-Making’, organizations that have an objective vision with a social cause in place, are the ones that are the real growth drivers for the economy, is what Ramanujam Sridhar, Founder and CEO, Integrated Brand-comm has to say about ‘Social Marketers’, one of the ten categories of the Pitch Brands 50 –Awards For Excellence in Marketing, presented by ABP News, in partnership with Percept to be held on June 12 at Leela Kempinski in Gurgaon.
Sridhar further says, “When organizations have a clear strategy in mind that reaches to the grass root level in terms of business and social good, then we have a winning organization in shape.”
While more than 30 brands made it to the shortlist after going through investigative – scrutiny of the Pitch’s editorial team, 13 were selected to go to the next level. While the jury has locked five winners, let’s take a quick-peek look at the 13 names that went to the jury.
One of the brands that made it to the shortlisted list was ‘Punar Vivah’, a daily soap on Zee TV, which is based on the trials and tribunes of remarriage in India. The show wanted to reach out to viewer’s battling the same taboo. So the question was how to communicate with the audience on this sensitive issue? Mobilox and Zee TV partnered in conceptualizing a mobile solution that would provide a platform for all viewers access to live counselling where they can seek professional help on issues enveloping around remarriage right from their mobile phone.
Sridhar further says, “When organizations have a clear strategy in mind that reaches to the grass root level in terms of business and social good, then we have a winning organization in shape.”
While more than 30 brands made it to the shortlist after going through investigative – scrutiny of the Pitch’s editorial team, 13 were selected to go to the next level. While the jury has locked five winners, let’s take a quick-peek look at the 13 names that went to the jury.
One of the brands that made it to the shortlisted list was ‘Punar Vivah’, a daily soap on Zee TV, which is based on the trials and tribunes of remarriage in India. The show wanted to reach out to viewer’s battling the same taboo. So the question was how to communicate with the audience on this sensitive issue? Mobilox and Zee TV partnered in conceptualizing a mobile solution that would provide a platform for all viewers access to live counselling where they can seek professional help on issues enveloping around remarriage right from their mobile phone.
