Showing posts with label Fastrack Bag Commercial. Show all posts
Showing posts with label Fastrack Bag Commercial. Show all posts

Thursday, January 13, 2011

The Times That We Live In

While advertisers are trying to get Young India right, will they please think of the other, especially, younger India watching their commercials?.

Is it a reflection of the times we live in or a young creative person's ability to get our attention?

It is 6.30 a.m. on a wintry morning in Bangalore and England has just retained the Ashes in style, beating an Australian side which used to be “awesome” and is now pretty much “awful”, to raucous chants of the Barmy Army - “Australia, are you England in disguise” they cheer and Australia have nowhere to hide for it is all happening at the Sydney Cricket Ground and not at some remote place like Nagpur or Ahmedabad. Earlier I had proudly watched the Indian resistance on a quagmire of a wicket and India demonstrated to a disbelieving Western world that it deserved to be the No.1 test team in the world as they stood up to everything that the Proteas threw at them, including a bottle on our own home-grown brat Shantakumaran Sreesanth.