Why Luxury Brands use youthful imagery to woo older customers.
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Read my blogs @ http://www.brand-comm.com/blog.html
Facebook: facebook.com/RamanujamSridhar
Twitter: twitter.com/RamanujamSri
2 comments:
Good thought. On the sideline, it was nice to notice in the US Superbowl Ad season this year, that Taco Bell's 'Live Mas' campaign reached out to older people - possibly as a new target consumer base. Wonder what return the ad will generate considering fast-food won't necessarily agree with the old folks' dietary restrictions (even by the US food habits-age profile).
Or, to subscribe to your theory, fast food for older people, IS luxury!
You are probably right. I was referring more to the fact that older people may be high net worth individuals and they have to be more cautious about what they eat and drink! I speak from experience!
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