Such initiatives could backfire. Voters/Customers can see that if there is no connect with the brand and the personality they will reject it. See in the case of a Sachin Tendulkar inspired brand------------->http://avalakki.blogspot.in/2012/04/sach-ka-saamna.html
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Such initiatives could backfire. Voters/Customers can see that if there is no connect with the brand and the personality they will reject it. See in the case of a Sachin Tendulkar inspired brand------------->http://avalakki.blogspot.in/2012/04/sach-ka-saamna.html
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