You must have noticed the new ad campaign for VIP skybags featuring John Abraham to mark its foray into the Backpack segment. I was asked to weigh in on the campaign and the segment.
I believe that categories like watches, vehicles, clothes and women's bags have all undergone change and have become products that are used to make a statement, and backpacks are no different, as I mentioned in a campaign profile on Afaqs.
You can read the whole article and my other thoughts on the segment here.
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| The new Skybags campaign |
I believe that categories like watches, vehicles, clothes and women's bags have all undergone change and have become products that are used to make a statement, and backpacks are no different, as I mentioned in a campaign profile on Afaqs.
You can read the whole article and my other thoughts on the segment here.
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