In the past few days, the $11billion e-commerce giant, Flipkart
is not only trending on all the social media sites, but is also getting
a lot of positive attention for the numerous employee friendly
initiatives it has come up with. After the announcement of the new
Maternity Policy, which entitles a mother for a 6-month paid leave, an
extended 1 year leave (career break without pay), reimbursement and
other benefits, the company announced its new Adoption policy on Monday.
Under this policy, employees are eligible for paid adoption leave and
Rs 50,000 adoption allowance to use towards legal, agency and regulatory
costs or any other costs that may arise during the adoption process.
Also the adoption leave for mothers are the same amount of time as
maternity leave policy, which is (6 months paid leave + 4 months of
flexible working hours).
Commenting on the recent policy announcements, Chief People Officer, Mekin Maheshwari, Flipkart highlighted, "At Flipkart, we want to create a world class work environment. We want to support women employees, achieve work-life balance as they continue to focus on their careers. With the introduction of these policies, Flipkart aims to create a safe, secure and an inclusive work atmosphere."
According to a recent media report, some of the other big companies like Accenture gives 22 weeks of paid maternity leave, and eight weeks of fully paid adoption leave for primary caregivers of an adopted child. Google offers new mothers up to 20 weeks of paid maternity leave and seven weeks as adoption leave. It also reimburses up to Rs.10, 000 in expenses related to adoption. Vodafone has 16 weeks of paid maternity leave and one working week of paternity leave, but no adoption policy.
Commenting on the recent policy announcements, Chief People Officer, Mekin Maheshwari, Flipkart highlighted, "At Flipkart, we want to create a world class work environment. We want to support women employees, achieve work-life balance as they continue to focus on their careers. With the introduction of these policies, Flipkart aims to create a safe, secure and an inclusive work atmosphere."
According to a recent media report, some of the other big companies like Accenture gives 22 weeks of paid maternity leave, and eight weeks of fully paid adoption leave for primary caregivers of an adopted child. Google offers new mothers up to 20 weeks of paid maternity leave and seven weeks as adoption leave. It also reimburses up to Rs.10, 000 in expenses related to adoption. Vodafone has 16 weeks of paid maternity leave and one working week of paternity leave, but no adoption policy.
arish
Bijoor, CEO, Harish Bijoor Consults said, “An excellent move by
Flipkart for sure. The signals are right and positions Flipkart as an
employee-friendly company that does believe that it runs because of its
employees, and not despite them, as some companies imagine.”
Ramanujam Sridhar, Founder and CEO, Brand-comm commented, “Bangalore is
like the e-commerce and start-up capital of India and currently there
is a lot of activity taking place in the e-commerce space. Flipkart has
the most prominent and the successful story to share, successful not in
the sense of their Profit &Loss sheet, but in terms of creating and
introducing concepts. People working at Flipkart are those who are tried
and tested in a very competitive environment and they know how to meet
the everyday customer demand. So these policy announcements are to
protect and ensure that the backbone of the company, employees are well
taken care of.”
Nitin Mantri, President, PRCAI (Public Relations Consultants
Association of India) and CEO, Avian Media feels that today companies
are looking at different ways for retention and in any organisation;
working mothers form the core employees. “So such kind of employee
friendly initiatives, not only increases the loyalty of employees but is
also beneficial for the company, in terms of the cost involved. (It is
going to cost a company more if you are going to hire new people as
against if you decide to retain your old employee.) E-commerce is a
space which goes through high attrition rate and the employable talent
is also very limited. So steps taken by Flipkart are in the right
direction,” he said.
On the other hand, Bansi Raja, Happiness Officer, Gozoop (recently
recognised as one of the top 100 best companies to work with by The
Great Places to Work Study in association with The Economic Times.)
said, “While Flipkart’s new policy will not lead to any drastic
difference helping to retain employees, it is a commendable initiative
for those who've been long pondering on the thought of adopting a child.
The 6 month paid leave for adoptive parents’ shows great support &
greater job security. Employee friendly policies must be deeply
meaningful to make a difference. Building a great workplace is about
creating an environment where your people can thrive to be their best
and find satisfaction in doing so. If our focus lies in that, policies
like these may not be necessary."
Non-monetary Employee benefits
Ramanujam Sridhar, Founder and CEO, Brand-comm commented, “Bangalore is
like the e-commerce and start-up capital of India and currently there
is a lot of activity taking place in the e-commerce space. Flipkart has
the most prominent and the successful story to share, successful not in
the sense of their Profit &Loss sheet, but in terms of creating and
introducing concepts. People working at Flipkart are those who are tried
and tested in a very competitive environment and they know how to meet
the everyday customer demand. So these policy announcements are to
protect and ensure that the backbone of the company, employees are well
taken care of.”
Nitin Mantri, President, PRCAI (Public Relations Consultants
Association of India) and CEO, Avian Media feels that today companies
are looking at different ways for retention and in any organisation;
working mothers form the core employees. “So such kind of employee
friendly initiatives, not only increases the loyalty of employees but is
also beneficial for the company, in terms of the cost involved. (It is
going to cost a company more if you are going to hire new people as
against if you decide to retain your old employee.) E-commerce is a
space which goes through high attrition rate and the employable talent
is also very limited. So steps taken by Flipkart are in the right
direction,” he said.
On the other hand, Bansi Raja, Happiness Officer, Gozoop (recently
recognised as one of the top 100 best companies to work with by The
Great Places to Work Study in association with The Economic Times.)
said, “While Flipkart’s new policy will not lead to any drastic
difference helping to retain employees, it is a commendable initiative
for those who've been long pondering on the thought of adopting a child.
The 6 month paid leave for adoptive parents’ shows great support &
greater job security. Employee friendly policies must be deeply
meaningful to make a difference. Building a great workplace is about
creating an environment where your people can thrive to be their best
and find satisfaction in doing so. If our focus lies in that, policies
like these may not be necessary."Non-monetary Employee benefits
Some of the new e-commerce players like ShopClues and Sports 365.in
give non-monetary benefits to their employees, to keep them happy and
also increase their loyalty towards the company.
Radhika Aggarwal, Co-founder and Chief Business Officer, ShopClues
said, “We have a holistic employee wellness policy. We have a corporate
tie up with premium gyms and fitness studios to encourage our employees
to lead a fit life. We arrange for regular health camps, nutrition
talks, dental check-ups & self-defense workshop for female
employees. Over the last one year, we have managed to attract top talent
from different industries thanks to its employee-friendly work
environment. Human Resource Policies such as flexi-timing, liberal leave
policies, ample reward and recognition opportunities have played an
important role in the high retention rates.”
Ashutosh Chaudhari - Co-Founder and Vice President, Sports365.in elaborated, “Talking about the Flipkart’s new policies, there are very few companies in today’s world who make such kind of policies and benefits for their employees and the Adoption Policy is one of the noble benefits for the society as well. Due to hectic and stressful corporate life there are many cases where the couples can’t experience the feel of parenthood but of course at any moment of time they can adopt a kid and make someone’s life. This kind of allowance will boost the morale of the parents who will have a second thought for such kind of decision. Building such kind of confidence among employees takes lot of time and investment but the strategies taken by Flipkart are really commendable.”
“We being a sports company, every month we conduct one sports activity wherein all employees either male or female have to participate. Also, all the employees have to keep a track of their health and these points play a very important role in an individual performance appraisal discussion. The reason is we believe that a healthy brain lives in a healthy body”, he cited.
Radhika Aggarwal, Co-founder and Chief Business Officer, ShopClues
said, “We have a holistic employee wellness policy. We have a corporate
tie up with premium gyms and fitness studios to encourage our employees
to lead a fit life. We arrange for regular health camps, nutrition
talks, dental check-ups & self-defense workshop for female
employees. Over the last one year, we have managed to attract top talent
from different industries thanks to its employee-friendly work
environment. Human Resource Policies such as flexi-timing, liberal leave
policies, ample reward and recognition opportunities have played an
important role in the high retention rates.”Ashutosh Chaudhari - Co-Founder and Vice President, Sports365.in elaborated, “Talking about the Flipkart’s new policies, there are very few companies in today’s world who make such kind of policies and benefits for their employees and the Adoption Policy is one of the noble benefits for the society as well. Due to hectic and stressful corporate life there are many cases where the couples can’t experience the feel of parenthood but of course at any moment of time they can adopt a kid and make someone’s life. This kind of allowance will boost the morale of the parents who will have a second thought for such kind of decision. Building such kind of confidence among employees takes lot of time and investment but the strategies taken by Flipkart are really commendable.”
“We being a sports company, every month we conduct one sports activity wherein all employees either male or female have to participate. Also, all the employees have to keep a track of their health and these points play a very important role in an individual performance appraisal discussion. The reason is we believe that a healthy brain lives in a healthy body”, he cited.
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